5 Ways To Refresh Your Pinterest Strategy

Has your Pinterest growth become a little stagnant as of late?

Here are 5 ways to refresh your pinning strategy for your business and give it that boost it deserves:

• KEYWORD RESEARCH – It’s always a good idea to refresh your bank of keywords so that you can update your Pinterest boards and profile info as and when suitable. It also allows you to spot any new content opportunities while picking up inspiration along the way from seeing what other creators in your niche are pinning also!
• DIVERSIFYING PIN FORMATS – Yes, idea pins are HOT on Pinterest, and that won’t be changing anytime soon but you also cannot afford to sleep on your standard image and video pins. Keeping your pins diverse means that you are able to collect more performance data on what type of content resonates the most with your audience.
• AUTOMATION – Pinning fresh pins at least once daily has never been easier, with or without using third-party tools, like Tailwind. You can actually schedule pins on the Pinterest platform directly. What’s even more exciting is that you can now schedule idea pins on the Pinterest mobile app! 🎉 a literal game-changer, so keep an eye out for when you get the update.
• COMMUNITY ENGAGEMENT – Pinterest is no longer just a search engine. It’s now a hybrid of being a visual search engine and a social platform. Pinning beautifully curated and high-value pins is simply no longer enough. Pinterest is huge on spreading positivity so make your account a happy and positive place to be in for your audience. Engage with other creators in your niche, build a community.
• PINTEREST ANALYTICS + TRENDS TOOL – The days of not knowing what to pin are now a thing of the past. This year, you can keep your creative juices flowing with ease, thanks to a plethora of content ideas and insights available in your analytics and trends tool. Get in the habit of checking what content is trending, what’s doing well and what’s not doing so well – then pin accordingly.

Growing your brand presence on Pinterest does not have to be complicated at all, in fact, it’s probably one of the most chill social media/search engine hybrid platforms there out there right now and it’s all yours for the taking.

Wouldn’t it be amazing for your audience to experience your brand on one of the most loved search engines in the world?

If you’re feeling pumped to get started on your Pinterest journey for your business this year but need that guidance to start strong, check out my Pinterest Marketing services.

If you think we could be a great fit to work together, come and say hi, I would love to connect with you!