Pinterest Success: Attract Wedding Clients During Engagement Season
With engagement season in full swing, it’s time to take your Pinterest success strategies to the next level and attract couples that are in alignment with whom you would love to work with. Now as a Pinterest manager, there is nothing that I would love more than to help you land the couple of your dreams to work with. So, let’s dive into the top 5 tips to prepare your Pinterest marketing strategy for the upcoming engagement season.
Check out what is trending in the wedding industry using Pinterest Trends
As a wedding professional, you can take advantage of the Pinterest Trends tool to stay up-to-date on the latest trends in your industry where you can identify new opportunities to market your services by creating high-value pin content that your target clientele is searching for. This is a great way for you to stay ahead of the curve and market your wedding services effectively.
The Pinterest Trends tool can be accessed for free from the Pinterest website. To use the tool, simply login to your Pinterest account and click on the “Trends” tab. From there, you can explore popular trends, search for specific keywords, and filter your results by location or interests.
Refresh your Pinterest boards
Now is the time to let your Pinterest boards shine as you will quickly find that they actually form a crucial part of your Pinterest success during this high season of newly-engaged couples. Take a moment to dust off those virtual cobwebs and freshen up your Pinterest boards. Ensure that your boards are well-organised and visually appealing, offering both brides-to-be and grooms-to-be a glimpse into your expertise. Create boards focusing on various wedding themes, styles, and locations – after all, newly engaged couples are seeking as much inspiration as they possibly can. You may also want to consider using board covers to ensure that they’re easy to navigate.
If you are brand new to Pinterest, I would suggest starting with at least 8 to 10 Pinterest boards covering your content themes. So for example, if you’re a wedding florist, some Pinterest board ideas could be:
- wedding flower ideas
- wedding flower arrangements
- wedding flowers centrepieces
- wedding flower wall ideas
- wedding flower tips
- wedding bouquet inspiration
- fall wedding flowers
- summer wedding flowers
- winter wedding flowers
- spring wedding flowers
Let SEO be the ultimate matchmaker between you and your dream clients
On Pinterest, SEO is the name of the game and by incorporating relevant keywords in your pins, board names, and descriptions, you are working WITH the algorithm in ensuring that your content is being shown to the right audience i.e. the specific type of couples you want to work with. Think like a newly engaged couple and consider the keywords they might search for when looking for wedding inspiration. This way, your pins and boards will pop up more frequently, getting you the exposure you need to attract new potential clients during engagement season.
Be visually captivating
Engaging visuals are the bread and butter of Pinterest success, which is why it is every newly engaged couple’s go-to for wedding inspiration, and also why your wedding business HAS to be on there. Be sure to pin high-quality images and videos that showcase your work, whether it’s bouquets, table arrangements, venue recommendations or beautiful love stories captured through your lens. Visual storytelling is vital on Pinterest, so don’t shy away from sharing the behind-the-scenes moments that make your business unique.
Pinning consistency is key
Pin consistently and strategically. Pinterest rewards consistency, so make sure you keep your feed active by pinning consistently. Set aside time each week dedicated solely to curating and sharing content. Also, leverage seasonal trends and keywords to strategically plan your content calendar. Think about the seasonal colours, wedding trends, and popular dates during the engagement season to tailor your pins accordingly. There is no magic number in terms of how many pins you should post a day, but the magic lies within what number you can sustainably commit to posting as consistently as possible. Whether that’s one pin a day or more – ensure you can stick to it comfortably. Also, don’t forget that Pinterest now has native in-app scheduling features so you can batch-schedule all your pins ahead of time. There are also amazing third-party scheduling tools available, my fave being Tailwind, which also enables you to schedule a bunch of pins at scale!
Remember, preparing your Pinterest marketing strategy for engagement season is like decorating a mesmerising wedding venue. It requires careful planning, attention to detail, and a sprinkle of creativity. So, get started on those boards, optimise your keywords, create captivating content and pin consistently. By doing so, you’ll be well-positioned to attract your dream couples to work with and make their wedding dreams come true!
Happy pinning and best of luck this engagement season!
